As people interested in growing website traffic, it is important that we understand social media and SEO. SEO is the one that, through time and understanding, will bring you the most traffic, most consistently. But social media can do some surprising things for your business.
The main way that SEO and social media intersect is in the area of links. Social media sites have them, and SEO needs them. You can use social networks such as Facebook and Twitter to generate inbound links from popular, high-TrustRank websites. You could use social media campaigns to attract links from news sites, social bookmarking sites, and popular blogs.
Social networks like Facebook, YouTube, and Twitter represent the masses. And while a single link or status update on one of these social networks has no significance, there is great power in numbers. If you post a link to a video you took, and it strikes a chord in the average person, she will share it with her friends, who will share it with their friends, and so on. If you are the creator of a piece of content that goes viral, your website can get links rained upon it. This is why social media is a powerful complement in the world of SEO. In the future, SEO and social media will evolve together to incorporate our profiles, preferences, and relationships into search results.
The flow of information: Traditionally, the most powerful ways of getting exposure have been advertisements, press, and word of mouth. Although these tools have always been the backbone of marketing, the rise of social media websites has opened up a whole new world of possibilities for online marketers.
In the past,you might see an ad in a magazine, stare at it for a few seconds, and then either remember it or forget about it. Now the same company might place an ad on Facebook. Recognizing the company, you might click Like underneath the ad, indicating your acceptance of the brand. The next day, because of that “like,” you might get a status update showing you a YouTube video that the company made as part of a campaign for a new product. Finding the video interesting, you might then post it on your friend’s profile page. His 1,000 friends might then see it, and 3 of them might post it on their friends’ profile pages. An additional 2 of your friend’s friends might tweet about it, exposing it to their 800 combined followers. One of those peoples’ followers might then submit it to a social bookmarking site such as Digg, where the best content of the day gets posted on the home page. If enough people voted for this video, it would hit the front page of Digg, get 150,000 additional views and 550 comments, and even more sharing would occur. Because of the Digg exposure, 15 blogs might repost the video, including a major outlet that gets millions of visitors per month. And on goes the sharing. That entire journey started with just one click.
The significant event, SEO-wise, in that story was the part where the blogs reposted the video to their sites. If 15 blogs repost a video, that’s 15 links to a single web page. In this case, the web page hosting the content was on YouTube, but it could easily have been hosted on your website. As you know from earlier chapters, acquiring a link can be pretty tough in an age when most webmasters understand the value of linking.