Social media skills are increasingly important for business. Twitter is an ideal resource for companies, celebrities and anyone who feels a need, to build an online presence and engage with customers or fans.
Being able to provide instant feedback on products or direct complaints to a listening ear is an invaluable service. Simply registering with Twitter isn’t enough. You also need to properly manage your presence, and ensure that you are responding to any tweets directed to your company.
(A) It is possible to see what other people are tweeting without becoming a member. Twitter is free to join. Register at Twitter.com. Choose your Twitter account name carefully – you want customers to be able to find you.
(B) Publicise your Twitter account to attract more followers. Key areas include your website, blog and email signature, but you should also add your Twitter address to your company letterhead, business cards, advertising and any other marketing materials you may produce.
(C) Make the most of your Twitter Feed. Provided that majority of tweets are relevant, consider adding a feed to your blog or home page. If you use WordPress, you can drag a Twitter widget into your blog.
(D) Link your company’s feed using the @ tag. You can also use the @ tag to grab the attention of particular Twitter users.
(E) Squeeze as much information as possible into your tweets. Although URLs will appear shortened, the longer version still uses upto 20 characters of a tweets 140 character limit. A URL shortening service like bit.ly will leave you more characters for your tweet.
(F) Use generic terms that other users may be searching for.
(G) If your company is showing off its wares at an event , use hashtags to attract people who are interested in or visiting that event. A hashtag is a generic search term prefaced with a ‘#’ symbol. Clicking a hashtag within a tweet will call up all tweets that contain it.
(H) Crosslink your website and Twitter feed. Regularly mention your blog or website, as well as any products of particular interest. However, your followers are likely to drop you if they think you are only interested in marketing.
(I) Tweet regularly. If you want to keep hold of your followers and hopefully attract new ones, you must maintain a strong presence.
(J) Schedule your tweets. Rather than uploading a number of tweets at once, spreading them out will help your company stay at the top of your followers’ feeds for longer.
(K) Engage with your followers. Respond to your followers tweets regularly. If someone complains about your service or products, or asks for help, a response is essential.