Google Adwords Campaigns with Ad Groups   21 comments

Launch big google adwords campaigns with ad groups. It’s Google’s way of dividing your Adwords campaigns into discrete, manageable chunks. With ad groups, you can deploy a single ad for any number of keywords, including dozens or hundreds at a time. Separating your keywords into sets is the only reasonable way to make sense of your campaign’s results as a whole while keeping an eye on how individual keywords are performing.

With the Adwords Keyword Suggestion Tool has noticed that keywords tend to divide themselves into natural cliques, as it were. If you sell shaving supplies, a keyword list could include the terms shaving supplies, find shaving supplies, buy shaving supplies, and where to get shaving supplies. Further down the list you might see another set of keywords that share a different theme, such as learn to shave, shaving tips, and how to shave. These groups of keywords belong together and do not warrant separate marketing strategies within each group. That is where ad groups come into play. An ad group page on the Google AdWords website, displaying all the individual keywords within the ad group.

Ad groups let you focus on the intent of users, or the reason they are typing in the search. Grouping keywords by the intent of the searcher allows you to focus on ads that make the most sense for each group. Using the shaving keywords mentioned earlier as an example, you could create one ad group campaign for the people who are just looking for supplies by emphasizing your wide variety and sterling inventory. For the people who want to learn how to shave, you could make an entirely different ad group campaign that emphasizes your shaving manuals and vast array of handsome starter kits. Ad groups let you create a customized ad for every common intention for your product or service and to create landing pages that cater specifically to those needs.

When you throw a lot of keywords into a single group, it might not be immediately clear which ones are really driving the traffic and which ones are dead weight. More importantly, if you have too many keywords in one group, Google lowers your Quality Score, penalizing you for the extremely highimpression volume of your campaigns. Google loves specificity, and the same holds true in the design and deployment of ad groups. This is why most people recommend capping each group at a couple dozen keywords. Too many terms, and your group will lose its focus, and with it, its Quality Score.

Conducting split tests is one way to refine your ad groups and make sure they perform well. A split test is basically an experiment in which you isolate different factors in an ad group—such as keywords, match types, landing pages, or ad
language—and see what performs best. For instance, you could split one ad group into two smaller ad groups and see which performs better, or you could make separate landing pages for two identical ad groups and see which page results in more conversions.

Instead of having one big list of keywords and making custom ads for each one, ad groups let you take all the similar search terms and treat them as a single keyword with one unifying landing page.

Advertisements

21 responses to “Google Adwords Campaigns with Ad Groups

Subscribe to comments with RSS.

  1. Pingback: Google Adwords Campaigns with Ad Groups « Web technology and … « Best PPC Publishing

  2. Great post. I will read your posts frequently. Added you to the RSS reader.

  3. Fascinating however I wish people could demystify the phrases included in internet marketing.

  4. You should find something very similar at the top of the page, a title tag, a meta tag for keywords and a meta tag for description.

  5. Chemise I’m glad I stumbled upon this fantastic page. You have a lot of info and built a fantastic internet site. I’ve bookmarked this page and will also check out other parts of one’s internet site. Thanks for taking the time to share this with us. Also do you’ve any info exactly where I can uncover articles or guides on Lingerie Sets? I’m searching to uncover fantastic offers on Lingerie Sets and should you have any information please e-mail me.

  6. Your creative writing abilities has pushed me to get my own nutrition food website now.I would like to thank you for the amount of efforts you have put in writing this web site. I am hoping the same high-grade website post from you in the upcoming as well. Actually the blogging is spreading its wings rapidly. Your write up is a great example of it.

  7. give a car Yep, def bookmarking this one

  8. A lot of thanks for every one of your work on this website. My niece take interest in doing research and it’s easy to understand why. Many of us learn all of the powerful medium you provide practical tips and hints by means of your web site and as well boost response from people on the concept and our favorite princess has been discovering a lot. Take advantage of the remaining portion of the year. You’re the one performing a first class job.

  9. Wonderful wesite! It has a lot of useful data. I’m just happy I discovered it.

  10. You ll see title tags that are unrelated to the description tag, both of which are distant from the headline of the copy on the actual page, etc.

  11. sciatic nerve pain during pregnancy
    Wherever you will find a will you will find a way

  12. Execelent details my friend, ganar dinero con encuestas en internet I just didn’t know what you published, fantastic share. como ganar dinero con encuestas en internet

  13. In it, McKinley asserts that “the peace which we are pledged to leave to the Cuban people must carry with it the guaranties of permanence.

  14. Hey There Anoop George Joseph,
    Thanks for that, I recently wrote an article called:
    Your Business Success is right Keywords.
    Keyword research is an part of market research, since this is one of the building

    blocks of getting traffic from both natural search (SEO) and paid search (PPC).
    The Google Keyword Tool is one of the most commonly used tools. It is designed for Adwords

    advertisers to build keyword lists, but it works just as well for generating

    keyword ideas for your own websites.

    The main problem with the Google Keyword Tool is that it doesn’t give you any kind of competition

    data – in other words how hard it’s going to be to rank for those keywords once you build your

    pages.

    To get that information you can either analyze each keyword manually using the main Google search

    engine or you can use a keyword tool like Market or Micro Niche Finder that will automate the

    process for you.
    You can read the rest of this article at:
    http://extraincome.renatas-network.com/index.php/2012/01/06/
    or
    Learn additional here

    Kind Regards
    Renata Rimkute
    Catch you again soon!

  15. debt free
    What’s the deal with debt consolidation?

  16. i discovered your internet site on reddit in addition to believed i’d can be found in and have a appear. interesting concept you have nevertheless i will possess a number of other folks y you have an interest. they can help or maybe may not nevertheless its well worth a chance.

  17. there are times that nerve pain can be severely debiliating. i also hate high intensity nerve pain which can be quite disturbing. `*”`;

    Regards http://healthmedicinelab.com/is-strep-throat-contagious/

  18. I was suggested this blog by means of my cousin. I’m not sure whether or not this submit is written via him as nobody else understand such certain about my difficulty. You’re amazing!
    Thank you!

  19. I do agree with all of the ideas you’ve introduced on your post. They are really convincing and will definitely work. Still, the posts are very quick for beginners. May you please prolong them a bit from subsequent time? Thanks for the post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: