Businesses can appear in the list of Google’s local results, a list of businesses that appear at the top of Google search results with their locations pinpointed on a map. To appear on this list, all you have to do is register your business at Google Places. You can include valuable information such as photos, videos, your business hours, and a link to your website.
Lets find out how Google Places works. Google’s local search results appear anytime an online user combines a search item with a geographical modifier, i.e., “cricket Mumbai.” The results are sorted by their relevance, which is often heavily weighted by the result’s proximity to
your geographical location.
For some searches that do not include a geographical modifier, Google will display local results based on Google’s estimation of your current location, which is based on how you access the Internet. Just search “pizza,” and you will
likely see a list of local results as well.
Setting up Google Places:
(A)Visit the Google search engine (http://www.google.com) and search for your store category (such as restaurant or gas station) and the city or region where you do business.
(B)Google will provide you a map with a list of local businesses in the category.
(C)Click on the underlined phrase that begins with “local business results for” or the relevant link for your search.
(D)Look for the name of your business on the list that comes up.
(E)If your business name is there, click on it. You will now be able to “claim” your business through a verification process. Verification proves that you are the owner of the business and that the information provided is correct.
–If verifying by phone, an automated phone call will be made to the phone number listed for the business. During this call, you’ll be prompted to enter the unique PIN that Google displays in your account whenever an addition or change is made to the basic business information for your listing.
–If verifying by postcard, the PIN will be sent to you within 10 business days. You will then need to log back onto Google Places and enter the PIN before your listing will appear. Please note, postcards will only be sent to the address submitted to Google Maps.
(F)If your business name is not there, scroll down to the bottom of the page and click on the words “information for business owners.”
–You will be taken to a signup screen to sign up for a Google account. This is free. The “Sign Up Now” link is in the upper right-hand corner.
–Once you sign in, click on “Add New Business” in the box in the upper right hand corner.
–Fill out your business information, including your business’s name, address, phone number, web page address, and a description of the business. Once you are done, click the “next” box at the bottom.
–Now you’re ready to be verified. Go back to step E and continue with the verification process.
(1)Once you create your listing, you can always upload videos, images, and other information to make your listing more interactive and interesting. Basically, anything that you add to your Facebook page can be added here as well.
(2)You can also add coupons by clicking on the coupons tab at the top of the dashboard.
(3)Review and update your listings on a quarterly basis in order to verify that your listings, keywords, and categories are relevant and accurate.