Facebook provides several tools for Facebook metrics that page owners and administrators can access easily. These tools provide a baseline of quantitative data that you can use to track your visitors’ activities. Additionally, you can develop some quantitative and qualitative metrics on your own that can help you get a better picture of what is happening on your Facebook page. Page owners and administrators have access to an “insights” box on the left-hand column of your page.
–The “users” graph displays the total number of people who “like” your page as well as the number of people who are daily active users of your page. This data includes:
(1)Daily active users—by day, the number of people who visit your page. You can track and see which days of the week are the most popular, correlating this information to specific posts. This can indicate the types of posts that attract the most visitors.
(2)By day, the number of people who “dislike” your page. This could be a reaction to specific content, a reaction to some in-person interaction at your business, or the result of an individual “culling” their Facebook lists. If you get one or two dislikes a week, it should not be a concern. One day that generates five or more dislikes should lead you to investigate what might have happened.
(3)A graph of demographics, which shows a breakdown of your fans by age, gender, and country of origin.
(4)The activity measure, which shows in addition to visiting the page, what other types of activities visitors engaged in. These could include downloading images, watching videos, and listening to podcasts.
–The interactions graph is an engagement measure. Most people will want to keep a steady amount of interactions going on at the page, with interactions increasing when important things are announced on the page. The interactions measured in the Insight box include:
(1)Total Interactions on the page (the total number of wall posts and comments to wall posts on the page).
(2)Total comments on the page (the total number of responses to your wall posts).
(3)Total wall posts on the page (the number of different posts made by you, and others, to your wall).