Advertising YouTube Videos   11 comments

Advertising YouTube videos should be done on the YouTube site. These promoted videos appear on YouTube search results pages, much like traditional PPC ads appear on the results pages for a Google search.

A YouTube Promoted Video is an advertisement, pure and simple, for a specific YouTube video. Specifically it’s a  pay-per-click ad, where you’re charged only when someone clicks the ad to view the video.

Promoted Video ads: appear on YouTube’s search results pages. When someone searches for a particular topic, ads related to that topic appear in the Promoted Videos section on the right side of the page. Each ad includes a brief
text description and link, as well as a video thumbnail. When a user clicks the ad or thumbnail, they’re taken to your video page—and you’re charged for that click.

YouTube’s promoted videos work just like Google’s AdWords program—with the addition of a video thumbnail to accompany the ad’s text. This is a pay-per-click program, just like AdWords; you’re charged only when someone clicks your ad. You bid on specific keywords and pay a certain price per click.

Promoted Videos Campaign:You can set up advertising campaigns for any video you’ve uploaded to the YouTube
site. In fact, you have to promote each video individually; you can set up separate campaigns for different videos, but you can’t set up a generic campaign for all your videos.

To get started, you select a keyword or group of keywords that best describe your video. You bid on these keywords and
select how much you’re willing to pay for each click.

You then get to create the Promoted Video ad itself. Each ad consists of a short title and two lines of descriptive text. Your YouTube user name appears below the description, and a thumbnail image of your choice appears on the left side of the ad.

When someone searches YouTube for a keyword that you’ve purchased, your ad will appear on that person’s search results page in the Promoted Videos section. At that point your account is charged for the click at the previously agreed-upon rate.

Of course, you also set a total budget for your campaign. This budget is YouTube-specific, independent of your AdWords budget. When your PPC charges reach this amount, your ad is disabled. You determine how much you’re willing to spend each month, and your advertising charges will never exceed this amount.

To sign up for the Promoted Videos program, go to ads.youtube.com. You can then select which ad you want to promote and start creating the campaign.

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11 responses to “Advertising YouTube Videos

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