Adding reviews on your e-commerce Website can have a positive impact on your search engine rankings, while enhancing the overall credibility and sales of your Web site. Reviews provide an opportunity for your Website visitors to learn from previous customers, while providing you with fresh user generated content, which search engines love.
User reviews have the same selling power as a testimonial. If you offer a product or service, other user reviews can help increase sales. People find comfort in knowing that others have used the product or service with good results. While you may be concerned that users may provide negative reviews of your products, the positive effect of having user reviews on your website far outweighs the risk of an occasional negative review.
Adding the ability for users to review products on your website is an effective approach to keeping your content fresh. Each user review adds original content to your website that is often keyword rich for your product or service. User generated content is free and tends to be favored by search engines because it is seen as authentic.
User reviews get your users involved and active on your site. A user who may be considering purchasing a product on your site may check back frequently to read new reviews to help in the decision-making process. The more active your users are on your Web site, the more likely they are to find your site credible and useful, and the more likely the user is to become a customer.
Adding a review script to your website is easy and inexpensive. For example, Review-Script, located at http://www.review-script.com, provides an Amazon-style review script that allows users to rank a product or item on a scale of one to five stars and make comments related to the product for other users to read. The Review-Script website includes a demo so that you can preview the script and get some ideas for how you can use it on your website.