Use 2D Bar Codes   27 comments

Stores use 2-D bar codes on goods, it can transform a small store into a big showroom. The ability of consumers to comparison shop and get more information while in stores is making 2D bar codes popular.

Now smartphones that can access web based content by scanning 2-D bar codes. While there are several 2-D bar code formats, the most commonly used are Quick Response Codes (QR) and Microsoft Tag.  Users are most likely to scan QR codes found in newspapers and magazines and on product packaging, and they scan while at home or in a store. Smartphones with built-in cameras that makes it a snap for the consumer to access web-based content from a poster,
product package, even the side of a building: Just click to open a free scanning app, point the phone at the code, and the web content appears on the phone’s screen.

Codes in magazine ads this year that leads to additional  product information and videos on  m-commerce site, where
readers could click to buy products. Store signs and banners with 2-D bar codes lead to videos promoting select products.

There is no cost to consumers to scan 2-D bar codes; several free scanning apps are available in all the major app stores. But the challenge is to educate shoppers about how and why they should use those apps to scan 2-D codes. Contests create a lot of buzz and engagement. Scan the Tag at the entry for a chance to win a $100 shopping card. That builds
awareness immediately and then when they see the Tags throughout the store they’ll have the reader and they will be able to engage.

Some stores place QR codes on its micro-irrigation product packages, leading consumers in stores to mobile-optimized pages of videos, instruction manuals, tips and ways to contact the company. It doesn’t take any chances when it comes to store shoppers and 2-D codes. Accompanying its codes is a patch of text that informs them on what to do and how to do it.

Those with no stores can also reap QR code rewards. Instead,  place QR codes on signs and other materials at various events to promote its mobile app, which has the RedLaser scanner built in. The codes lead to mobile web content
about the events, GPS-based maps for the events, and links to download the app if they’re not already using it. The app serves as a guide for each event, giving consumers extensive information.

How to Generate a QR Code: Generating a QR code might just be the easiest thing to do in e-commerce or m-commerce.

Step 1: Google “QR code generators.”

Step 2: Pick one.

Step 3: Enter a URL into the appropriate window on the site.

Step 4: Hit generate.

Step 5: Download the image of the QR code to your computer.

Many QR code generators are run by companies that provide free basic analytics. These companies often also offer paid services to help merchants and brands run campaigns and receive deeper analytics. And there are mobile marketing firms that don’t offer code generators but do offer 2-D bar code marketing services.

Reader apps scan a code by reading the contrast between light and dark within the square.  It is ideal to print codes between two inches and three inches square. Some codes can be read at 3/8 inch, but decreasing or increasing the size too much can lead to increased scanning error rates. However, 2-D bar codes will work at just about any size—even
projected on the side of a building.

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27 responses to “Use 2D Bar Codes

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