Optimizing Title,Description in YouTube Search   3 comments

YouTube also looks within your video’s title for keywords that match viewers’ queries, so optimizing title, description in YouTube search is a requirement.  It’s more difficult to fit keywords into a title, however, because you’re limited as to the title’s length. Specifically, a title can include no more than 100 characters, so writing a title that is both descriptive and includes a number of keywords is challenging.

Optimizing your Title: Learning how to incorporate your most important keywords into various text elements, while maintaining the usefulness and integrity of those text elements is a part of SEO. The best titles describe the video’s content in a way that appeals to the target audience. They also include a handful of the most important keywords, those words that target viewers are most likely to be searching for. Ideally, these keywords are also the best descriptors of your video’s content.

What you don’t want to do is randomly insert keywords into the video’s title. One, that makes the title less descriptive, and thus less useful for prospective viewers. Two, it reeks of keyword stuffing, and YouTube won’t reward that. Instead, work the keywords into your title in an organic fashion; if you can’t do so, then don’t include them.

Optimizing your Description: Adding keywords to your video’s description is much like performing SEO on your website’s body copy. You have lots of space to work with, so you’re not as limited as you are with the video’s title. Yet you still need to incorporate keywords in an organic fashion; they have to feel natural, not artificial.

Fortunately, it’s easier to work keywords into descriptive copy than it is into short titles. The extra length works wonders. Again, make sure that the keywords aren’t just inserted randomly, or in a list at the end of the description; that’s keyword stuffing, and that’s a no-no. Instead, write your copy to include as many keywords as genuinely fit. If your keywords are indeed descriptive of your video’s content, and not just chosen to attract a certain audience, then this shouldn’t be a problem.

Optimizing Embeds and Links: In traditional website SEO, the number of inbound links to page will increase that page’s ranking. The same thing goes for YouTube videos. The more web pages that link to your video, the more likely it is that your video will appear higher in YouTube’s search results. Likewise, you can increase your search ranking by getting your video embedded in more external web pages.

The links to and embeds of your video will affect its YouTube search rank. The challenge is, you have little control over how many sites link to or embed your video.

First, the more unique and authoritative the content in your video, the more likely it will be linked to or embedded. It all comes down to quality content; you need to make your video as “linkworthy” as possible.

In addition, you will want to encourage viewers to link to your video. The more you spread word of your video, the more people who will be exposed to it. Have your PR department push your video to influential bloggers, encouraging links or
embeds. Email related websites and encourage them to embed or link to the video. Encourage recipients of your email mailing list, readers of your company blog, fans of your Facebook page, and followers of your Twitter feed to do the same.

Optimizing Views: Here’s another important factor in determining YouTube’s search rank—the number of times your video has been viewed. Fair or not, YouTube will rank a popular video higher than a less popular one. This is just another good reason to try to push more people to view your video.

Optimizing Comments and Ratings: The final factor in YouTube’s search rank are the comments and ratings your video receives. A video with more comments and ratings (assuming it’s a net positive rating) will rank higher than one with fewer comments and ratings. For this reason, you need to activate comments and ratings for your videos, and then encourage viewers to voice their opinions.

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3 responses to “Optimizing Title,Description in YouTube Search

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