Optimizing Videos for YouTube Search   8 comments

How people find new videos on YouTube?  How do people search for new videos? Do people search for videos by topic or type of video? Videos that display high in search results get more views. It is important to optimize videos for YouTube search results. Video search optimization is similar to search engine optimization (SEO).

YouTube searches Videos: Search online is about keywords. Keywords or phrases are entered as a search query.

Example, If people are looking for videos on golf, they might enter the keyword golf.

YouTube, then, tries to match the keywords entered by a user with those videos that best fit that query. YouTube has no
way of analyzing a video itself to determine its content. YouTube must rely on the description of the video to determine
its content. YouTube analyzes the text you enter to figure out what your video is about—and match it to the appropriate search queries. That means you need to focus on three fields when uploading or editing your video: tags, title, and description. They all matter, to some degree, and will affect how your video is ranked when someone is searching for a related topic.

Choose the right keywords: Whether it is the tags, title, or description, you need to determine the right keywords to use, and then include those keywords in all three fields, as best you can.

It’s vital, then, that you learn how to create a list of keywords that best describe your video, in the way that users will think of and search for that video. The art of determining which keywords to use is called keyword research, and it’s a key part of SEO, whether you’re optimizing your complete website or a single YouTube video. When you know which keywords and phrases that your target customers are likely to use, you can optimize the description of your video for those words and phrases.

It’s all a matter of determining how viewers search for the information they need. When you figure out the keywords they’ll most likely search for, you have the most effective keywords for your video.

As such, you probably need to come up with a combination of both generic and specific keywords. For example, if your video talks about the differences between incandescent and fluorescent lighting, you should include generic tags such as
lighting, light bulb, energy efficient, and the like, as well as more specific tags such as incandescent, fluorescent, and your company name. In this way, you attract viewers that are essentially browsing or just getting interested in the topic, as well as make yourself known to those viewers that have more specific needs in mind or are searching specifically for your company.

Optimizing Tags: there are three places where you can include keywords: your video’s tags, title, and description. What YouTube calls “tags” the rest of us call keywords; it’s just another term for the same thing. So naturally you should enter your keywords into the Tags field when you first upload your video, or later via the editing function.

Tags box has plenty of room for all the keywords you might want to target. Enter individual words with spaces in between. To enter a multiple-word phrase, enclose the phrase within quotation marks, like this: “multiple word phrase”.

YouTube recommends additional tags, beneath the Tags box. These are based on the tags you’ve previously entered and the video’s title and description. To add any of these suggestions to your official tags list, just click the tag. The tags field is perhaps the most important for optimizing your video for search; it’s where YouTube looks first. Without the right tags, great content will go unfound.

Tomorrow I will complete this post in the second part (Title, Description, embeds & links,views,comments and ratings).


8 responses to “Optimizing Videos for YouTube Search

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