YouTube videos,Titles,Thumbnails and More   12 comments

Once you’ve shot and edited your video, you’ll need to think about the title, which image from the video will serve as your thumbnail, and whether you want annotations within the video. The title is an important keyword tool to help your video pop up when people search for hot keywords. The thumbnail, that still frame that pops up when your video is selected in response to a search query, may be the most important piece of advertising of all. Finally, an annotation allows you to make an additional remark “on the sly” to your viewers, an insider’s comment that makes the experience more personal. You can also use the annotation feature to add a Web address to your video.

As for that all-important thumbnail, think carefully about what might be most likely to attract YouTube browsers and turn them into YouTube watchers. Thumbnails come from the middle or the three-quarters mark of the video. The default set by YouTube itself  is halfway through, and you can choose to change that to either one-quarter or three quarters of the way through.

Annotations help you make remarks to your viewers, but they also allow you to include a Web address. That way, you can encourage your viewers to click through to your landing site where you can enhance the viewers’ experience. There, you can either sell relevant items, offer an electronic newsletter, or even just encourage them to read your blog.

YouTube offers you different options for adding annotations to your videos. To get started, sign into your YouTube account and choose the option that seems most suited to your needs.

(A) 1. At the top of any YouTube page click the Account
hyperlink.
2. Where it says “Manage My Videos,” click “Videos, Favorites,
& Playlists.”
3. Locate the video you want to add annotations to.
4. Click “Annotate Video.”

(B) 1. On your Channel page click on the video you want to
annotate.
2. Look to the right, you’ll see a blue box that says “Video
Owner Options.”
3. Just click on the “Add/Edit Annotations” button.

You can also add information about your company by including a screen at the end with your logo and the relevant link.

Even if you don’t currently have a fully functioning Web site, you should still include a final screen to brand your YouTube channel.  Simply branding your business or yourself getting your name before YouTube’s mass audience is worthwhile.

Posting Video: Any YouTube page has an inviting yellow Upload button in the upper-right-hand corner of the page. Click that, and enter a title, keywords, tags, and a description. YouTube will then ask if you want the video to be public, or private. Because you’re looking to make money from your video, we assume you’ll want to select Public. Click the Upload button again, and then, just as you would for a picture or file you wanted to upload, browse for the video’s location on your computer. Click on that Upload button once again, and your video will soon be available on YouTube.

To give your video its best shot at fame, you’ll want to be selective when choosing a title and keywords, and when finishing up the details of your upload. This is all done from the Video Upload screen.

Titles: The title is the video’s headline. It’s the title that will either entice viewers to look at your video or convince them to pass you by. You want browsers to think to themselves that the video will either be entertaining enough or provide the information they need to make them willing to invest two to four minutes or more of their lives watching it. It’s a good idea to go back to the site and browse through some videos again.

Description: YouTube has some excellent tips on creating descriptions for your videos. Most important is to make sure the descriptions are “clear and specific.” They suggest you zero in on the content that will most distinguish your video from other videos. Sentence fragments are out. Instead, you should use descriptive language and complete sentences.

Video Category: You’ll also need to assign a category or appropriate topic area for your video. Use the pull-down menu and select the one that best fits your video. If you’re unsure where to place your video, browse the site and see where videos similar to yours have been categorized.

Tags: The tags you assign to your video are important because they can make the difference between someone finding an item when they search for it or missing it entirely. Think of the terms you might use when entering terms in the search box. Choose your keywords carefully based on your video’s topic and title.

Broadcast Options: Who do you want to be able to view your video? “Public” is the default.

Date and Map Options: We’re not sure why anyone would use the map option other than to check out another fun tool. But it does give you the ability to specify the exact place you recorded the video. Viewers will then see an associated map with the location pinpointed.

Sharing Options: These options include things like allowing viewers to post comments, vote on your video, embed it, and syndicate it. By default, all these things are allowed, and we recommend you don’t change those settings.

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Posted November 10, 2011 by Anoop George Joseph in Internet

Tagged with , , , ,

12 responses to “YouTube videos,Titles,Thumbnails and More

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