The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience you are looking for, and the openness of the Web. Web 3.0 marketing is the convergence of new technologies and rapidly changing consumer buying trends.
Live, streaming video is outpacing static video, and companies like Twitter, Plurk, and Jaiku are growing much more
rapidly than Blogger, WordPress, or TypePad. The Web 3.0 marketing world is where customized, intelligent information
is available at our fingertips, on any device, from anywhere in the world.
Components of Web 3.0 Marketing
Microblogging: is the ability to share your thoughts with a set number of characters. People are busy with limited time, so why not get right to the point of the story in 140 characters or fewer? Examples include Twitter, Plurk, and Jaiku.
Virtual Reality Worlds: are places users visit to interact with others from around the world in a 3-D setting. Meetings are being conducted in these spaces, and trade shows are being replaced with virtual reality shows. Examples include Second Life and Funsites.
Customization/Personalization: allows visitors to create a more personalized experience. They are starting to expect their name to appear at the top of Web sites, personal e-mails, and even advanced checkout options that suit their buying habits. As the Web becomes more and more intelligent, personalization will be the norm. Examples include SendOutCards, Google, and Amazon.
Mobile: plays on the fact that there are billions of cellphone users throughout the world. This number is much larger than those that use PCs. Consumers are surfing the Web and purchasing products right from their mobile phones. They are also using their phones and becoming instant journalists by shooting raw footage of random acts. Examples include iPhones and BlackBerrys.
On-Demand Collaboration: allows users to interact in real time by looking over documents, collaborating,and making changes in real time. Software as a service also fits into on-demand collaboration as it allows users to leverage only Web-based solutions. Examples include Google Docs, http://www.Salesforce.com, http://www.Slideshare.net, and http://www.Box.net.
Web3.0 Marketing Technology
-A system to send voice broadcasts to mobile phones, and one that will also send SMS (text messages). (www.trumpia.com).
-A Web-based customer relationship management system. Salesforce.com.
-An all-in-one solution for capturing leads, managing sales, and garnering affiliates. http://www.amazingshoppingcart.
com is a great place to start.
-A solid team (or individual, to start), whether in-house or outsourced, that knows programming. This person should be able to develop applications, be able to work with open-source code, and ideally know how to program in Second Life. Check out http://www.RentACoder.com for ideas.
-platform to virtually communicate and collaborate across a company. My all-time favorite company is Google. For instance, Taz Solutions, Inc. company.