Linkedin link up   2 comments

Linkedin take a closer look,  if you have any dealings in the corporate world- whether you are a CEO, salesperson, HR manager or anything in between. Linkedin is a useful tool to make your business relationships more meaningful, and profitable. Before you dismiss the idea of using Linkedin because you know it as a “bland” social media site, realize that currently there 90 million Linkedin users worldwide. Unlike other social media sites like Facebook where many people use the site for entertainment, all Linkedin users are business minded. That means the connections you develop on LinkedIn are more likely to positively impact you or your company in some way.
Therefore, if you want better or more professional business relationships, LinkedIn is the place to be. Even if you
have a business profile on Facebook and Twitter, LinkedIn makes a perfect addition to your personal or business
branding efforts.

The key to making LinkedIn work for you and your company is to use the site regularly. That means posting something, either an update or a question/answer, every seven days at a minimum. Why? Because the more you use any social media site, the higher your “Google Juice” will be – in other words, Google’s algorithm will notice your regularity and you’ll
get a higher ranking with Google than you would otherwise. Additionally, the more you interact and post on LinkedIn, the more prominent you’ll become within your network – your name recognition will grow.

Fortunately, staying active in LinkedIn and a regular user is simple when you understand how LinkedIn can benefit you professionally. Use the following ideas and suggestions to make the most of your LinkedIn account.

It’s as easy to set up your profile in LinkedIn as it is in Facebook. Make sure your profile is well written and that it highlights what you currently do, what you have done, your strengths, your talents and your education. Remember that
people will access your profile for many different reasons (recruitment, background information, professional contacts, etc.), so be thorough and always make your profile public. Since your LinkedIn profile is essentially a mini resume, keep it updated, tasteful and accurate. Additionally, you have an opportunity to display recommendations for you. As a point of etiquette, when you ask someone to write a recommendation, you must reciprocate.

By posting status updates that contain valuable content, you show your network that you are a team player and that you care about other people’s success. Remember that status updates are not the place to advertise your company’s products or services, nor is it a conversation group. A better idea is to share a best practice, announce a seminar/event you’ve
been to or are going to, or give a quick tip. If you can’t think of anything to post, it’s perfectly acceptable to post a  meaningful or motivational quote. The key is to post something interesting and relevant to your network. And always remember that what you post stays on the Internet forever. So if you wouldn’t want your comment on the front page of the newspaper, don’t post it on LinkedIn.

LinkedIn is a great place to get an inside glimpse of people. For example, you can look up potential clients or vendors on
LinkedIn and see what kind of books they read, where they went to school, what their main interests are (based on the groups they belong to) and so much more. Now you’ll have more to talk about when you meet the potential client, potential vendor, or potential networking friend. Think of LinkedIn as a gateway to have a professional relationship with someone much quicker. In fact, some estimates show that by using LinkedIn to research the people you plan to interact with, you can have a six-month head start on the relationship.

There’s an amazing amount of real-time information available on LinkedIn. By being a member of various groups that interest you, you can see what people are thinking on a certain topic by the questions they’re posting and the responses they’re getting. You can then use the information you discover in your own company. Whether you’re looking for new clients, new vendors, or even a new job, with LinkedIn you can search the companies you want to work with and see who in your network has connections there. You can then ask that person – your connection – for an introduction to a  decision maker who can help you. Even if you find that no one in your network has connections with a particular  company, perhaps someone in one of your groups works there. That’s why it’s important to belong to every group that interests you. Continually build your LinkedIn relationships and make those key connections before you actually need them.

Even though 82 percent of people use some kind of social media regularly, social media itself – including LinkedIn – is
much like the Wild West. It’s not tame yet, and best practices are still being formed. With that said, if you’ve spent much of your time on other social media sites and feel they aren’t working for building professional relationships, then it’s time to give LinkedIn a try.

The key to making LinkedIn work is to work it regularly. Commit to spending at least 30 minutes per day on it, posting your ideas in updates, asking and answering questions, participating in groups and reaching out to potential connections.

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Posted July 22, 2011 by Anoop George Joseph in Uncategorized

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2 responses to “Linkedin link up

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  1. I really like your blog.. very nice colors & theme. Did you
    create this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. cheers

  2. I am not sure where you are getting your information, but
    great topic. I needs to spend some time learning much more or understanding more.
    Thanks for wonderful info I was looking for this info for
    my mission.

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