Link development and link building are not the same. Link development is based on a strategy to build organic backlink growth. Developing links of the highest quality and the best value to search engines.
-Links that are part of the content are more valuable than footer links or blog roll links.
-Links on the left side of a web page are indexed first and are also more influential than those on the right side.
-Search engines can easily detect anchor text frequency. Constantly link building for one or two keywords and using those terms repeatedly in anchor text will be set as non organic link building by search engines.
No Follow/Do Follow Blog Comments
-Spammy blog comments should be avoided.
-If your vertical is heavily influenced by blogs, it is beneficial to engage with these blogs as enthusiastic user and consumer irrespective of whether the links that point to your site are do-follow or no-follow.
Link Development Techniques
Building useful widgets is a powerful link development technique. Creating a widget is simple but getting mass adoption is tough. The widget should have a strong value proposition- strong enough for hundreds and thousands of other owners to add to their web sites.
Infographics is a good way to develop topically relevant links to your website. The sole purpose of the infographic should
be to create viral-worthy content and gain user adoption. Of course, to succeed, the infographic must be useful and/or
Tracking and Reporting
Tracking your link development process is very important. Tracking SEO campaigns will help you understand which strategies are working and which are not. You can then double your efforts the winning strategies for even greater link development.
Link Tracking Tools
Open Site explorer is a robust tool (if you use the API) that gives insight into your site’s link graph, anchor text distribution and trustrank.
-Link Graph: You can plot your very own link graph by tracking changes on Open Site Explorer’s “external followed links”. By plotting the number of links that point to your site each week you can keep a close watch on your link graph.
-Anchor Text Distribution: This metric helps with competitive sizing. You can compare the amount of keyword-specific anchor texts that are pointing to your competitor versus your own site. Although anchor text volume is not the only ranking factor, it helps benchmark yourself against the competition.
The Google Webmaster Tool has come a long way since it started — it now offers day-by-day updates on your site’s health,
internal and external links, keyword ranking, visits and click-through data. This is extremely powerful data for all SEOs.
Some of the most useful features are:
• Monitor internal links
• Monitor external links
• Evaluate site performance
• Project traffic/revenue based on search query analysis
• Track duplicate Title/Meta Tags
• Track crawl errors
• Submit sitemap
Out the features above, my personal favorite is the Search Query Analysis. This tool can be used to predict the effect of increasing a keyword’s rank, on traffic and even revenue.