Archive for the ‘search results’ Tag
Getting to the top of web search results on Google can pay off big for your business. One way to boost your business is to attract online searchers seeking a service you don’t even offer.
Begin by researching which keywords potential customers use in online searches. Suppose your company only replaces parts for products rather than doing repairs, but most of the people are searching for the keyword “repair” of those products. There maybe a potential to turn people searching for “repair” into customers. Prospects will find your website only if it uses the same terminology as they do and testing hundreds of propositions about what will land a site a top Google ranking for a given search term.
As a example, take two important keywords “auto shop” and auto repair shop” as well as “muffler repair”. The tactics to use include building more links with sites run by “friendlies”, such as suppliers and distributors with whom you do business; adding relevant content to the home page, and improving linking structure among pages on the site.
Customer’s Lingo: It’s highly likely your prospects use at least some search terms you don’t use internally. To discover the terms your potential clients use, brainstorm possibilities in-house and phone clients to ask how they search for what you sell. Then select “Get keyword ideas” at Google.com/adwords and enter a search string. You will see plenty of variations, with the latest monthly search totals for each one.
A Page for Each Popular Keyword: After identifying commonly used keywords, pick the most widely used ones relevant to what you sell, look for ones with commercial intent. If someone searches for “oil” ,it is too generic. But if they search for “oil removal” , there is commercial intent behind it. Create a landing page with rich content about the most popular keyword; then the second-most popular and so on.
Google’s Trust: search engine ranks pages more highly if it trusts them to deliver content relevant to users’ searches. It trusts a given page more as the page ages, provided it has links with other sites that Google’s algorithms suggest have relevant related content. By altering a page’s URL or even just changing the suffix from ‘html’ to ‘php’, that becomes a new page, which has no age, no links and no trust. Setup a “301 redirect” for every renamed page.
Google’s Trust for the Home Page: Google trusts home pages more than other pages because they tend to have most links. How do you maximize your home page advantage by featuring lots of relevant content without compromising speed. You should run only the first few lines of each article on your home page with a “Read more” button and the rest of the article on another page. Google indexes the entite content as if it was on the home page.
Location: Customers for a wide array of goods and services prefer to buy from a company with a nearby location. For any category in which Google figures searches are likely to care about where a seller is, it first uses the searcher’s URL to determine his location. Then a Google map is displayed on the top right of the first page of the search results showing the closest businesses matching his keywords even if he omits a location. Businesses should claim their Google Places listing.
Power of Google Places: Buy a small Yellow Pages display ad, Google uses Yellow Pages listings as the basis for Places and trusts them to confirm that you run a real business. You will rank well only if you format your firm’s contact information identically in Places and in the Yellow Pages. Also use all five categories for listing your offerings. You can also ask a few non-competing nearby businesses to add a page to their sites recommending your firm, in return for reciprocating. Google sees such “local citations” as confirmation that a company has a good local reputation.
Google Places and Organic Searches: Google now combines the ranking points from both so that each type of search affects the other. For any company where geography matters, it’s now essential to optimize your ranking for both.
Targeting different markets offline requires separate strategies such as distinct branding and packaging, targeting different online markets requires distinct Search Engine Optimization (SEO) strategies for each market, you can call it international SEO.
Faces of Google search: Google geo targets search results at two levels. First, country specific portals such as Google.ca and Google.co.uk, serve as the default for users from a specific country, and return search results that are localized and tailored for their respective countries.
Then, there is Google.com within the US and Google.com abroad. Example, if you are in Canada and go to Google.com, that doesn’t mean you will get “US” or “international” or “objective” search results. Rather, you will, get results that blend results from Canada and abroad.
International rankings: How foes Google decide what to include in its different search engines? Their are four main factors.
(1)Site domain: TLD vs ccTLD- Simply put, a TLD is the extension that appears at the end of your domain name such as .com, .org etc. The more relevant your TLD is to a geographic market, the more likely your site is to rank on searches for that country.
First, there are general TLDs. These are better for ranking internationally, and include extensions such as .com, .org, .net, .edu etc,
Then there are country code TLDs (ccTLD), which are better for ranking within a specific country. Examples for ccTLDs are .ca for Canada, .co.uk for UK and .de for Germany.
(2)Site IP address: Search engines also consider the IP address of a site. Essentially every website is hosted on a web server, and every server has an IP address. The IP address indicates which country the server is located in. So if you want a site to rank well within a certain country, you should host that site on a server in that country.
(3)Onsite content: The reason “content is king” is SEO. If you are targeting different markets, you will need page titles, meta descriptions and page copy (product descriptions) that reflect the different vocabularies and languages your targeting.
(4)Backlink profile: Targeted backlinks from relevant and related sites are a fundamental part of SEO. The more backlinks you have from related sites, the better your site will rank overall. Google also looks TLD, IP address and the onsite content of the sites linking back to yours. Getting a backlink from a .co.uk site that is hosted in the UK will boost your rankings in the UK more than a link from .com that is hosted in the US. So the big part of ranking in a certain country is getting links from other sites that are relevant to that country.
(5)SEO with borders: You should not invest more SEO resources into targeting a market than that market is worth. If a specific market doesn’t yield sufficient sales to warrant investing in and maintaining a separate site, you might opt for country specific subdomains (uk.domain.com), which offer reasonable trade-offs, or subdirectories (domain.com/uk), which are least optimal.
If you are targeting multiple markets, you will probably end up having country specific sites for some but not others depending on the ROI it yields.
When we search the internet many of us will use Google, the most popular search engine. Google is not necessarily the only way to find things on the internet, or the best. Very often the information Google displays will not include what you are looking for. When it’s important to find the best information on the internet the trick is knowing where to start looking, and using other search engines.
Google became successful and the reason the results aren’t as good as they should be, Google is working out how useful a site is. Lets take an example, there is a popular website in a specific niche and lots of people link to that site then Google thinks it must be fairly authoritative one and that deserves to go near the top of the list of search results when people search that site on a particular keyword. This new way of deciding which sites to list first, and the indexing of as much of the internet as possible, put Google ahead of it’s competitors.
This popularity led to a lot of people asking owners of other sites to link to their own, or setting up ‘link farms’ where lots of sites link to each other, trying to boost the ranking of particular ones. That is why spammers sign up to forums and never write anything, instead listing their own site address in the member profile. This is why you sometimes find results on Google aren’t so relevant to your search.
There are other search engines that can be useful. More importantly, there are many specialized search engines that deal on a particular type of information. Most modern web browsers have a search box and you can usually choose which search engine they use.
What is the question? Different search engines will provide different results, and organize them differently. Google place Wikipedia at the top of the list and has pages of information to go through. Answers.com provides a long list of information that includes Wikipedia, but also reputable sources of information such as Britannica. Bing provides categories such as Biography and Family tree, which can hep find the right information. For a good overview of facts Answers.com provided the best result.
When the question is really a question, it is worth typing the whole phrase into a search engine. Google will give plenty of solutions; answers.com will give a single answer. Ask.com will come out with similar results to Google, and Bing will provide the least useful results.
Bing can be very useful if you are searching for a company. It will display the sponsored results and UK customer services number, quick links to most important parts of the UK website and a box to search within that site.
Google has an advanced search option, and it is possible to restrict a search to certain sites. This feature is provided by most search engines.
Search Images: Google and Bing have similar image search options. Type the words into their image search tools and it will display a list of preview pictures that can be clicked to see full-sized versions. It is possible to narrow down the results by size, colour and other options. For photos for your website visit photo sharing site flickr for images that are not copyrighted. Choose ‘Advanced search’ and tick the box ‘Only search within Creative Commons Licensed content’. An additional option finds images suitable for commercial use. Flickr is also useful to find images taken in a particular place, since it supports ‘geotagging’ where images can have their geographical location embedded in them.
Search Moving Pictures:Clicking videos in a list of Google results will open a new page on it’s video site Youtube, so you have have to switch between sites. Bing will play a video when the mouse hovers over it. There are links on the left side of the page allow certain sizes or quality of videos to be shown or from specific sources such as Youtube.
Right Price: Search engines can be used when you are looking to buy a product online and searching for the best price. There are many price-comparison sites, but ordinary search engines can help. Google and Bing have a ‘shopping’ link on their front page that will help you find the best prices on a product. Search for a specific product and Bing will give links for reviews, support and prices making it easy to find the right information, the shopping link list retailers and their prices. Google’s shopping home page lists things other people have searched for. Bing’s home page allows you to browse categories.
Map Service: Electronic maps can be very helpful. It can be used to find an address, see a satellite view of an area or plan a route between two locations. Bing has its own map service, you can type in a postcode to find the nearest station. You can also plot a route between points is simple and dragging a route with the mouse can make it go via specific places.
Google maps is useful for finding businesses- type in an address or a query. In Bing you will have to click the Find businesses link.
SEO Translation is localising a site to make it as visible as possible in the target language and culture and achieve higher rankings in search engines.
Companies grow by extending their product line, another way is to expand their service line to include more geographic regions. Doing so presents several challenges for these businesses and search engine optimizers who server them.
There is a big difference between making a site accessible in multiple languages and taking a business to new regions. It is useful to consider the basic organization and thoughtfulness toward how users in languages other than your own react to content and design; much more is required for those going multiregional.
Multiple Languages: Managing multiple language versions of a website and making sure localized content appears in search results pages is straightforward, it is just like optimizing a site. When it comes to leveraging translated content for SEO, suggestions include making sure the page language is obvious, each language is discoverable and paying attention to URL naming.
Search engines use content of the page and navigation as primary signals to determine the language of the page. So, the page content and navigation should be accurately translated. Researching language-specific keyword search volumes will ensure the terms you are using are those that provide the most value to your users and your overall SEO efforts. Another thing to remember is several dialects can be in use in the same region.
The ability to separate the site into languages or regions if similar languages, will enable the creation of language specific sitemaps that, in turn, enables search engines to discover more of the site. Interlinking the various languages will also provide search engines with cues that additional content is available for indexing. It is better to have a dual language speaker to translate content, automated content translation always doesn’t make sense.
Local Sense: Initial reaction may be to purchase as many relevant country-code top-level domains (ccTLDs) or internationalized domain names (IDNs) as possible, the acquisition requirements are too demanding and the investment too costly. ccTLDs and IDNs provide a strong signal to users and search engines that the site is explicitly intended for a specific country.
Most business are using subdomain or subdirectory for translated content. Example, instead of domain.in, we can use in.domain.com. One has to find out how different regions or countries abbreviate their individual languages.
While server location is a signal to search engines about a site’s intended audience, it is in no way definitive, as many websites use distributed content delivery networks or are hosted in a country (not the one being targeted) with a better infrastructure. Consider mapping a subdomain that includes translated content to a Web host in that particular regional area.
Search engines do provide a way to designate that a site is intended for a specific country. Google Webmaster Tools provides geo-targeting capabilities – all that is required is to select the appropriate country. This feature can only be used for sites with a generic top-level domain however, such as .com or .org. Sites with country-code top-level domains such as .in are already associated with a geographic region. If no information is entered in Google Webmaster Tools, Google will make geographical associations based on top level domain (.com) and IP address of the web server from which the context was served.
The best way to inform user and search engines that a website is intended for a geographic area and a language, is to be local. Use addresses and phone numbers , acquire links from local sites, and set up local profiles through Google Places.
Avoid certain with regard to site structure or page names. Example, stay away from URL based parameters such as yoursite.com?loc=in. Location based meta tags or HTML attributes are rarely used for geo targeting.