Archive for the ‘search engines’ Tag
Inbound Links from Other Sites can help a website move up in natural search rankings. But if the search engines conclude that your website is stockpiling links solely to move up in search results, your website may be penalized and see the site virtually disappear from search engine pages.
Links had evidently been purchased solely to enhance search engine rankings, in violation of Google’s rule against buying links in order to manipulate search results. Google typically gives more credit to links from educational sites with .edu domains because they are deemed to be more objective than commercial sites.
Only Google’s own Webspam team knows exactly what search engine optimization tactics raise red flags, but certain SEO practices are known to be risky.
Manipulated anchor text in inbound links: Search engines can easily identify inbound links that contain manipulated anchor text, the highlighted word or phrase in web content that someone clicks to get more information. A
classic example of this violation occurs after you identify a specific keyword phrase or group of phrases that command high search volume, and then you attempt to own these phrases by purchasing many identical links that use the exact words in the targeted phrases.
When search engines see unnatural repetition of precise keywords within the text of these links, originating from hundreds or thousands of sites, they may deem this to be an indicator of manipulated anchor text.
Links from irrelevant sites: Relevance is one of the most important aspects of any link portfolio. Just as search engines evaluate each site in terms of its relevance to particular search terms, so, too, do they evaluate sites linking to that website. If the linking sites tend to be relevant to the website and the products it sells, this provides a greater boost than links from irrelevant sites.
However, garnering many links from sites that have little or nothing to do with your site content not only provides little benefit, it can be seen by search engines as an indication of unsavory SEO practices and lead to penalties.
Links from unrelated foreign sites: Links from sites based in countries where a you do not do business can also raise a red flag. If you do not sell in Russia and China, Google may look askance at links from sites using the domains .ru
(Russia) and .cn (China). Though these links can occur naturally, and are not under a retailer’s control, the rapid acquisition of many such links may suggest intentional link manipulation and trigger penalties.
Link Spam: Each inbound link your website can be evaluated for the contextual relevance of the linking source page. But if that source page also links to a number of other unrelated sites—most likely taking payment for that link spam—it can raise a red flag and get labeled by search engines as an undesirable inbound link for your site.
Links from bad neighborhoods: your site can be evaluated for links from sites with low PageRank scores and or questionable incoming link portfolios. Google prefer sites to avoid links to web spammers or ‘bad neighborhoods’ on the web, as your own ranking may be affected adversely by those links.
SEO Translation is localising a site to make it as visible as possible in the target language and culture and achieve higher rankings in search engines.
Companies grow by extending their product line, another way is to expand their service line to include more geographic regions. Doing so presents several challenges for these businesses and search engine optimizers who server them.
There is a big difference between making a site accessible in multiple languages and taking a business to new regions. It is useful to consider the basic organization and thoughtfulness toward how users in languages other than your own react to content and design; much more is required for those going multiregional.
Multiple Languages: Managing multiple language versions of a website and making sure localized content appears in search results pages is straightforward, it is just like optimizing a site. When it comes to leveraging translated content for SEO, suggestions include making sure the page language is obvious, each language is discoverable and paying attention to URL naming.
Search engines use content of the page and navigation as primary signals to determine the language of the page. So, the page content and navigation should be accurately translated. Researching language-specific keyword search volumes will ensure the terms you are using are those that provide the most value to your users and your overall SEO efforts. Another thing to remember is several dialects can be in use in the same region.
The ability to separate the site into languages or regions if similar languages, will enable the creation of language specific sitemaps that, in turn, enables search engines to discover more of the site. Interlinking the various languages will also provide search engines with cues that additional content is available for indexing. It is better to have a dual language speaker to translate content, automated content translation always doesn’t make sense.
Local Sense: Initial reaction may be to purchase as many relevant country-code top-level domains (ccTLDs) or internationalized domain names (IDNs) as possible, the acquisition requirements are too demanding and the investment too costly. ccTLDs and IDNs provide a strong signal to users and search engines that the site is explicitly intended for a specific country.
Most business are using subdomain or subdirectory for translated content. Example, instead of domain.in, we can use in.domain.com. One has to find out how different regions or countries abbreviate their individual languages.
While server location is a signal to search engines about a site’s intended audience, it is in no way definitive, as many websites use distributed content delivery networks or are hosted in a country (not the one being targeted) with a better infrastructure. Consider mapping a subdomain that includes translated content to a Web host in that particular regional area.
Search engines do provide a way to designate that a site is intended for a specific country. Google Webmaster Tools provides geo-targeting capabilities – all that is required is to select the appropriate country. This feature can only be used for sites with a generic top-level domain however, such as .com or .org. Sites with country-code top-level domains such as .in are already associated with a geographic region. If no information is entered in Google Webmaster Tools, Google will make geographical associations based on top level domain (.com) and IP address of the web server from which the context was served.
The best way to inform user and search engines that a website is intended for a geographic area and a language, is to be local. Use addresses and phone numbers , acquire links from local sites, and set up local profiles through Google Places.
Avoid certain with regard to site structure or page names. Example, stay away from URL based parameters such as yoursite.com?loc=in. Location based meta tags or HTML attributes are rarely used for geo targeting.
Link development and link building are not the same. Link development is based on a strategy to build organic backlink growth. Developing links of the highest quality and the best value to search engines.
-Links that are part of the content are more valuable than footer links or blog roll links.
-Links on the left side of a web page are indexed first and are also more influential than those on the right side.
-Search engines can easily detect anchor text frequency. Constantly link building for one or two keywords and using those terms repeatedly in anchor text will be set as non organic link building by search engines.
No Follow/Do Follow Blog Comments
-Spammy blog comments should be avoided.
-If your vertical is heavily influenced by blogs, it is beneficial to engage with these blogs as enthusiastic user and consumer irrespective of whether the links that point to your site are do-follow or no-follow.
Link Development Techniques
Building useful widgets is a powerful link development technique. Creating a widget is simple but getting mass adoption is tough. The widget should have a strong value proposition- strong enough for hundreds and thousands of other owners to add to their web sites.
Infographics is a good way to develop topically relevant links to your website. The sole purpose of the infographic should
be to create viral-worthy content and gain user adoption. Of course, to succeed, the infographic must be useful and/or
Tracking and Reporting
Tracking your link development process is very important. Tracking SEO campaigns will help you understand which strategies are working and which are not. You can then double your efforts the winning strategies for even greater link development.
Link Tracking Tools
Open Site explorer is a robust tool (if you use the API) that gives insight into your site’s link graph, anchor text distribution and trustrank.
-Link Graph: You can plot your very own link graph by tracking changes on Open Site Explorer’s “external followed links”. By plotting the number of links that point to your site each week you can keep a close watch on your link graph.
-Anchor Text Distribution: This metric helps with competitive sizing. You can compare the amount of keyword-specific anchor texts that are pointing to your competitor versus your own site. Although anchor text volume is not the only ranking factor, it helps benchmark yourself against the competition.
The Google Webmaster Tool has come a long way since it started — it now offers day-by-day updates on your site’s health,
internal and external links, keyword ranking, visits and click-through data. This is extremely powerful data for all SEOs.
Some of the most useful features are:
• Monitor internal links
• Monitor external links
• Evaluate site performance
• Project traffic/revenue based on search query analysis
• Track duplicate Title/Meta Tags
• Track crawl errors
• Submit sitemap
Out the features above, my personal favorite is the Search Query Analysis. This tool can be used to predict the effect of increasing a keyword’s rank, on traffic and even revenue.