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The meta page title is the second most important factor in all of SEO (search engine optimization). When your website was first created, whoever was programming it had to fill in a section of the coding called the meta page title.

The reason this primitive bit of information matters so much is because search engines have, for a while now, considered the meta page title to be the one true description of a website. The meta page title is like the headline of a newspaper story or the front cover of a book. It encapsulates a web page in about 15 words or fewer.

Google’s decision to make it such a huge factor in ranking websites is pretty arbitrary. They could have made the meta description title, the meta keywords, or any other section of the website code the defining attributes of a website. But because they decided that this area matters so much, we are compelled to pay attention to it, too.

The meta page title is that code at the very top of your internet browser, above the address bar. The only other place you will encounter meta page titles as a normal internet user is when you are looking at search engine results. Those blue underlined headings on the first line of every Google result are simply a direct copy of each site’s meta page title. Google also uses a site’s meta page title as the heading for its search results.

When creating a meta page title, you need to know only the following three things:

–Keep it to a maximum of 100 characters, although Google will show only 65 or so.

–It needs to summarize what your site is about in a simple way for the sake of visitors but also contain keywords so that  Google knows which terms your website should rank for.

–After you’ve finished formulating it, make this sentence the meta page title of my site’s home page.

Effectiveness of Meta Page Titles: The key to a really effective meta page title is including all your most valuable keywords in a human-friendly and Google-friendly way. Lets assume that for a website to show up at the top of Google whenever someone is looking for a criminal lawyer in Mumbai. After doing  research, it was realized that all keyword phrases contain the words lawyer, attorney, Mumbai, criminal, and defense. In other words, if you combine these words in different ways, you will end up with the various keywords that people type in when they are looking for a criminal
lawyer in Mumbai. For the website to rank high for searches related to criminal law representation in two areas outside of Mumbai: Pune,  and Goa. Add those three city names to the list of words that a potential client might enter into Google
and it could be  more than 20 different keywords. That’s a lot of keywords to stuff into a 100-character title.

Earlier keywords would be placed in order of importance, in the meta page title tag.

Mumbai criminal lawyer,Mumbai criminal attorney, Mumbai criminal defense attorney,
Mumbai lawyer, lawyer in Pune,Goa

That type of meta page title is not only unfriendly to visitors, but would probably get your site labeled as spam and dropped to the bottom of the results. The main thing that this meta page title lacks—other than adherence to the character limit—is the fact that Google can read words in any order as long as they are written one time. With that rule in mind, here is a perfect meta page title, the Mumbai criminal lawyer:

Mumbai Criminal Lawyer | Defense Attorney in Pune and Goa

This meta page title incorporates all the words to rank for, and Google doesn’t care about word order. This means that if someone types into Google Pune defense lawyer, Google will consider website an ideal match. Same with criminal defense attorney Mumabi or any other permutation of the words in his site’s meta page title.

So far I’ve been focusing on just your home page meta page title. But nowadays, especially with Google’s newest algorithm updates, it is important to get many pages of your site, not just your home page, to rank. This means you should be specifically concerned with the meta page titles on all the pages of your website, not just your home page. ave a specific page that focuses just on criminal defense in Goa, and the meta page title of that page could be “Goa Criminal Defense Lawyer | Attorney in Goa.” Creating separate pages, all with unique meta page titles for every keyword, is a good idea because it gives visitors a page that specifically suits their search, whatever it may be. It also gives Google lots of opportunities to rank your website’s pages for niche keywords.

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A PDF is a Portable Document File created by Adobe Systems. It’s simply a file that you can create in one application that contains text, images, drawings, and more.

Most people like to upload documents (especially important content-rich documents like press releases, articles, interviews, transcripts, and similar) in PDF format to their website for its universal access, ability to maintain document
integrity either viewed onscreen or printed, and security features (files can be protected by making them read-only, so readers can’t add to, change, or cut, copy, or paste material from them).

There’s a misconception out there that search engines don’t read (index) PDFs. They do. Of course, HTML pages are faster to index than a PDF, but PDFs can be indexed. The trick is to know how to set up the PDF to make sure you get maximum pick-up by the search engines.

Search Engine Optimization (SEO) for PDF Files

(1)If you have a large PDF file, consider breaking it into smaller relevant groups, sections, chapters, and so on. Tag these sections accordingly with accurate, relevant keywords. This works not only for human readers, but also for search engines, it takes longer to spider a PDF than HTML.

(2)Make sure each PDF file is text based and has the correct document properties set up. When the search engines index (or spider) a PDF, they extrapolate the text from the information fields within the PDF. That means the metadata and keywords you choose for these fields are critical. The important fields are the author, document title, description,
file size, and modification date.

(3) Remember to tag the PDF and use anchor text and links within the file. The same SEO best practices for websites apply to PDFs. In addition, make sure your links aren’t buried deep within the PDF file. Have them at the root level, easy for search engines to find.

(4) Check the PDF file format version number, and make sure search engines can read it. Typically, you want to use Acrobat 5/Adobe XMP (PDF V. 1.4 or 1.5).

(5) Finally, make sure the reading order in your PDF is logical and flows. Again, this is user-friendly for humans and search engines. However, from a search engine perspective, your reading order gives you an idea of what will be displayed in organic search results. To do this, first open your PDF and select Advanced, Accessibility, Add Tags to Document. Then select Advanced, Accessibility, Touch Up Reading Order. This displays the reading order of the PDF.

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Inbound Links from Other Sites can help a website move up in natural search rankings. But if the search engines conclude that your website is  stockpiling links solely to move up in search results, your website may be penalized and see the  site virtually disappear from search engine pages.

Links had evidently been purchased solely to enhance search engine rankings, in violation of Google’s rule against buying links in order to manipulate search results. Google typically gives more credit to links from educational sites with .edu domains because they are deemed to be more objective than commercial sites.

Only Google’s own Webspam team knows exactly what search engine optimization tactics raise red flags, but certain SEO practices are known to be risky.

Manipulated anchor text in inbound links: Search engines can easily identify inbound links that contain manipulated anchor text, the highlighted word or phrase in web content that someone clicks to get more information. A
classic example of this violation occurs after you identify a specific keyword phrase or group of phrases that command high search volume, and then you attempt to own these phrases by purchasing many identical links that use the exact words in the targeted phrases.

When search engines see unnatural repetition of precise keywords within the text of these links, originating from hundreds or thousands of sites, they may deem this to be an indicator of manipulated anchor text.

Links from irrelevant sites: Relevance is one of the most important aspects of any link portfolio. Just as search engines evaluate each site in terms of its relevance to particular search terms, so, too, do they evaluate sites linking to that website. If the linking sites tend to be relevant to the website and the products it sells, this provides a greater boost than links from irrelevant sites.

However, garnering many links from sites that have little or nothing to do with your site content not only provides little benefit, it can be seen by search engines as an indication of unsavory SEO practices and lead to penalties.

Links from unrelated foreign sites: Links from sites based in countries where a you do not do business can also raise a red flag. If you do not sell in Russia and China, Google may look askance at links from sites using the domains .ru
(Russia) and .cn (China). Though these links can occur naturally, and are not under a retailer’s control, the rapid acquisition of many such links may suggest intentional link manipulation and trigger penalties.

Link Spam: Each inbound link your website can be evaluated for the contextual relevance of the linking source page. But if that source page also links to a number of other unrelated sites—most likely taking payment for that link spam—it can raise a red flag and get labeled by search engines as an undesirable inbound link for your site.

Links from bad neighborhoods: your site can be evaluated for links from sites with low PageRank scores and or questionable incoming link portfolios. Google prefer sites to avoid links to web spammers or ‘bad neighborhoods’ on the web, as your own ranking may be affected adversely by those links.

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Optimize images for search engines to target your site better. When a search is done for any topic on a search engine , links  for images, videos, news, information and blog posts are displayed. Search engines display blended search results. Search engines provide preferential treatment to images that are included in search engine results.

SEO optimized images are more likely to appear in search engine results, optimizing images in coordination with web pages boosts search engine rankings for both. SEO relies heavily on search engine optimized text to raise a page’s profile and facilitate indexing. Since images contain no text describing them, search engines rely on tags, metadata, captions and file names and other contextual clues to identify and properly index images.

When placing images on web pages focus on appearance, placement and SEO.

-Use search engine preferred formats PNG, JPG and GIF.

-Give image files  recognizable names such as opel-sail.jpg,  do not use cryptic names like opsl2011.jpg. Use dash not underscore to separate words because search engines treat dashes as spaces.

-Always use keyword optimized alt text in the “<img/>” tag.

-If image is used as a link , include keyword optimized title tag.

-Correlate the words in “<img/>”  tag’s alt text with surrounding text , the image name and page title.

-Use width and height attributes to specify each image’s dimensions.

-Store files in search engine accessible folder and insert them via image’s URL rather than through a blog or CMS media library database.

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You’re probably familiar with search engine optimization (SEO) tactics for improving your website’s search rankings in Google and other major search engines. But have you thought about how to incorporate social media into your search strategy? Optimizing for Facebook and search engines is benefits overall search rankings.

Facebook can be a valuable asset for search results. The volume of content and variety of places to add keyword-rich content can help you attract new Page members on Facebook, while providing more natural search results.Facebook is indexed by search engines and also has deals with Google and Bing to display social search results that include posts from your friends.

In the more general natural-search realm, a well-optimized Facebook Page can help you overtake a competitor by providing a second set of Pages (in addition to your own website) to display on the search results page. This can also be helpful when you’re looking to do some reputation management. A Facebook Page can also give you the opportunity to add a few more keywords that didn’t work as well on your website.

Places to Put Keywords:

Page name:    Your Facebook Page name or title is one of the first things both users and search engines. Create a keyword-dense title, but make sure it’s clear who you are and what you do.

URL:    You can also choose a vanity URL for your Page, which is another great place to include branded keywords like your company name. Facebook Page URLs are a large part of optimization, as content space is limited.

The Info box:    This small, 250-character box located below the Page icon is an underused gold mine for both traffic and SEO purposes. It’s one of the first things a current Page member sees when looking at either the Wall or Info tab. The keywords you use in the Info box can go a long way in search. With its prominent placement, the Info box is a great place to optimize a little info about your Page, because it’s the highest place in the Page code that allows custom text. You can even put a clickable link in there. You just need to include the http:// part first.

Keywords on Facebook Tabs:

The Facebook tab structure creates a helpful hierarchy of information and the ability to add lots of keyword-rich content. Facebook offers several standard tabs for your Page, including the Wall, Info, and Photos or Videos tabs. You can also add your own custom tabs.

Default landing tab:    Facebook allows you to choose a specific landing tab for new Page viewers. This is the first tab they
see, and its primary goal is to encourage them to click Like for the Page. It is also the first Page crawledby search engines. This default tab can be a custom tab you create, so make sure it contains relevant text that explains to both search engines and Facebook users who you are and what you do.

Info tab:  The standard Info tab has fields containing important descriptive data about your Page. It’s important to fill out all fields, as they provide an opportunity to include keywords and links for both local searches in the Location field and more general product or service queries in the Company Overview section.

Other Content:  

It almost goes without saying, but it’s important to continually share interesting content on your Facebook Page and always use all available descriptive fields on each type of content shared. Facebook allows nearly every piece of content to be indexed by search engines, so use the tabs, tools, and input fields that Facebook provides to your full advantage.

Media:   Post photos to multiple albums and include keyword-rich descriptions of the album and each photo. Every event or topic should have its own album for easier searching. Allow Page members to post their own photos and comment on or tag your uploads.

Events:  Use the Events feature for both real and virtual events. Always fill out all fields with a full description of the event, and make it open to the public.

Status updates:  There is a lot of debate about the extent to which updates help with search engines, but it’s clear that they are a big factor in Facebook searches. Take your time when planning content and include keywords; this is the bulk of what Page members will see on a daily basis.

Increased Interactions:
User interaction is a crucial yet elusive factor in optimizing your Facebook Page and improving search presence. Facebook views interactions with your Page (likes, comments, and posts) much like a searchengine views links pointing to your site. A user interaction is a vote for the content of your Page.

Facebook’s focus on user behavior and interaction extends to visits, clicks, and Event RSVPs as well. The exact weight or algorithm the site uses to calculate interaction is unclear, but the higher the engagement on your Page, the higher you will rank in Facebook searches and the more prominent your placement in a suggested search.

Encourage interaction on your Page by posting frequently and including lots of content that asks users directly to interact.

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SEO Translation  is localising a site to make it as visible as possible in the target language and culture and achieve higher rankings in search engines.

Companies grow by extending their product line, another way is to expand their service line to include more geographic regions. Doing so presents several challenges for these businesses and search engine optimizers who server them.

There is a big difference between making a site accessible in multiple languages and taking a business to new regions. It is useful to consider the basic organization and thoughtfulness toward how users in languages other than your own react to content and design; much more is required for those going multiregional.

Multiple Languages: Managing multiple language versions of a website and making sure localized  content appears in search results pages is straightforward,  it is just like optimizing a site. When it comes to leveraging translated content for SEO, suggestions include making sure the page language is obvious, each language is discoverable and paying attention to URL naming.

Search engines use content of the page and navigation as primary signals to determine the language of the page. So, the page content and navigation should be accurately translated. Researching language-specific keyword search volumes will ensure the terms you are using are those that provide the most value to your users and your overall SEO efforts. Another thing to remember is several dialects can be in use in the same region.

The ability to separate the site into languages or regions if similar languages, will enable the creation of language specific sitemaps that, in turn, enables search engines to discover more of the site. Interlinking the various languages  will also provide search engines with cues that additional content  is available for indexing. It is better to have a dual language speaker to translate content, automated content translation always doesn’t make sense.

Local Sense: Initial reaction may be to purchase as many relevant country-code top-level domains (ccTLDs) or internationalized domain names (IDNs) as possible, the acquisition requirements are too demanding and the investment too costly. ccTLDs and IDNs provide a strong signal to users and search engines that the site is explicitly intended for a specific country.

Most business are using subdomain or subdirectory for translated content. Example, instead of domain.in, we can use in.domain.com. One has to find out how different regions or countries abbreviate their individual languages.

While server location is a signal to search engines about a site’s intended audience, it is in no way definitive, as many websites use distributed content delivery networks or are hosted in a country (not the one being targeted) with a better infrastructure. Consider mapping a subdomain that includes translated content to a Web host in that particular regional area.

Search engines do provide a way to designate that a site is intended for a specific country. Google Webmaster Tools provides geo-targeting capabilities – all that is required  is to select the appropriate country. This feature can only be used for sites with a generic top-level domain however, such as .com or .org. Sites with country-code top-level domains such as .in are already associated with a geographic region. If no information is entered in Google Webmaster Tools, Google will make geographical associations based on top level domain (.com) and IP address of the web server from which the context was served.

The best way to inform user and search engines that a website is intended for a geographic area and a language, is to be local. Use addresses and phone numbers , acquire links from local sites, and set up local profiles through Google Places.

Avoid certain with regard to site structure or page names. Example, stay away from URL based parameters such as yoursite.com?loc=in.  Location based meta tags or HTML attributes are rarely used  for geo targeting.

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Link  development and link building are not the same. Link development is based on a strategy to build organic backlink growth. Developing links of the highest quality and the  best value to search engines.

Link Placement

-Links that are part of the content are more valuable than footer links or blog roll links.

-Links on the left side of a web page are indexed first and are also more influential than those on the right side.

Anchor Text

-Search engines can easily detect anchor text frequency. Constantly link building for one or two keywords and using those terms repeatedly in anchor text will be set as non organic link building by search engines.

No Follow/Do Follow Blog Comments

-Spammy blog comments should be avoided.

-If your vertical is heavily influenced by blogs, it is beneficial to engage with these blogs as enthusiastic user and consumer irrespective of whether the links that point to your site are do-follow or no-follow.

Link Development Techniques

Building Widgets

Building useful widgets is a powerful link development technique. Creating a widget is simple but getting mass adoption is tough. The widget should have a strong value proposition-  strong enough for hundreds and thousands of other owners to add to their web sites.

Infographics

Infographics is a good way to develop topically relevant links to your website. The sole purpose of the infographic should
be to create viral-worthy content and gain user adoption. Of course, to succeed, the infographic must be useful and/or
entertaining.

Tracking and Reporting

Tracking your link development process is very important. Tracking SEO campaigns will help you understand which strategies are working and which are not. You can then double your efforts the winning strategies for even greater link development.

Link Tracking Tools

Open Site explorer  is a robust tool (if you use the API) that gives insight into your site’s link graph, anchor text distribution and trustrank.

-Link Graph: You can plot your very own link graph by tracking changes on Open Site Explorer’s “external followed links”. By plotting the number of links that point to your site each week you can keep a close watch on your link graph.

-Anchor Text Distribution: This metric helps with competitive sizing. You can compare the amount of keyword-specific anchor texts that are pointing to your competitor versus your own site. Although anchor text volume is not the only ranking factor, it helps benchmark yourself against the competition.

Google Webmaster

The Google Webmaster Tool has come a long way since it started — it now offers day-by-day updates on your site’s health,
internal and external links, keyword ranking, visits and click-through data. This is extremely powerful data for all SEOs.
Some of the most useful features are:
• Monitor internal links
• Monitor external links
• Evaluate site performance
• Project traffic/revenue based on search query analysis
• Track duplicate Title/Meta Tags
• Track crawl errors
• Submit sitemap

Out the features above, my personal favorite is the Search Query Analysis. This tool can be used to predict the effect of increasing a keyword’s rank, on traffic and even revenue.