There are different ways for you to promote your videos. You could use blogs, email blasts and even word of mouth. You should begin promotion of videos on YouTube.
Post regularly: It is important to post regulary, especially once you have a subscriber base. Your subscribers are eagerly awaiting your next video. If you fail to post new work, your subscribers will forget about you and move o to more regular contributors. The key is to create videos quickly and staying in touch with the community.
Share Option: Your videos will get good exposure on YouTube for a brief time. When viewers click on a category link they can zero in on videos of interest by clicking on the hyperlinks across the top, which include Featured, Rising Videos, and Most Discussed. If they click the down arrow next to the more link, however, they can display Recent Videos.
The best tools to promote your video on YouTube is the Share link. Click that, and one of the options you’ll get is to “send this video.” You can fill in an e-mail address in the box, or just highlight All Contacts or Friends, and YouTube will send it to the people on those lists. You become friends with other YouTubers, by the way, when they’ve accepted your invitation to do so. You send those invitations from your Channel page. And contacts consist of the list of people you’ve
added to your address book.
Comments: When you upload your video, you can allow this feature. Viewers can comment on your video, and begin a dialogue and suggests how popular your video is. Comments can work against you as easily as they can work for you. You need to watch the comments posted for your video. Keep a lookout for unacceptable comments such as spam pointing people to another video or site, comments riddled with typos and curse words or something completely off target.
Response Videos: This is a YouTube feature that lets your viewers respond to you video not through textual comments but in video form. Videos that have a lot of response videos are usually popular and provocative. But response videos work the other way, too. Post your own videos as video responses to gain additional exposure. Just be sure to post them where they will be relevant.
Related Videos: If a thumbnail of your video happens to appear as a related video next to lots of other videos, its getting more views. This happens if your video covers the same territory as other videos. It then appears to the right of those
videos under the headline Related Videos. But YouTube makes it clear that you have no control over when your video appears as a Related Video. Obviously, your video’s topic, title, tags, and description help determine what other videos are related to it.
Subscribers: On YouTube your subscriber base is one big fan club, a club you want to build and cultivate. There are two steps to serving your fan club: building a subscriber list and then communicating with that list. The people who comment on your videos are a great source of potential subscribers. Another way to get subscribers is to just ask for them: encourage people to become subscribers to your channel right on your Channel page. Its the quality of your videos that builds your subscriber base more than anything.
Once you have a subscriber base, reaching out to them through tools like Twitter and addressing them on your MySpace and Facebook pages helps keep them connected.
YouTube Home Page: If you can make it to there, your video can make it anywhere. It helps to have lots of subscribers or views. Once your video appears there, you will get a lot of publicity.
YouTube Honours: YouTube automatically tracks statistics for all the videos on the site. If any of yours are standouts, they will receive “honors” in categories such as viewings, ratings, how much they’re discussed, and so on. Your overall channel can also receive honors related to the number of subscribers you have. Any of these honors will show up on your Channel page.