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There are different ways for you to promote your videos. You could use blogs, email blasts and even word of mouth.  You should begin promotion of videos on YouTube.

Post regularly: It is important to post regulary, especially once you have a subscriber base. Your subscribers are eagerly awaiting your next video. If you fail to post new work, your subscribers will forget about you and move o to more regular contributors. The key is to create videos quickly and staying in touch with the community.

Share Option: Your videos will get good exposure on YouTube for a brief time. When viewers click on a category link they can zero in on videos of interest by clicking on the hyperlinks across the top, which include Featured, Rising Videos, and Most Discussed. If they click the down arrow next to the more link, however, they can display Recent Videos.

The best tools to promote your video on YouTube is the Share link.  Click that, and one of the options you’ll get is to “send this video.” You can fill in an e-mail address in the box, or just highlight All Contacts or Friends, and YouTube will send it to the people on those lists. You become friends with other YouTubers, by the way, when they’ve accepted your invitation to do so. You send those invitations from your Channel page. And contacts consist of the list of people you’ve
added to your address book.

Comments: When you upload your video, you can allow this feature. Viewers can comment on your video, and begin a dialogue and suggests how popular your video is. Comments can work against you as easily as they can work for you. You need to watch the comments posted for your video. Keep a lookout for unacceptable comments such as spam pointing people to another video or site, comments riddled with typos and curse words or something completely off target.

Response Videos: This is a YouTube feature that lets your viewers respond to you video not through textual comments but in video form. Videos that have a lot of response videos are usually popular and provocative. But response videos work the other way, too. Post your own videos as video responses to gain additional exposure. Just be sure to post them where they will be relevant.

Related Videos:  If a thumbnail of your video happens to appear as a related video next to lots of other videos, its getting more views. This happens if your video covers the same territory as other videos. It then appears to the right of those
videos under the headline Related Videos. But YouTube makes it clear that you have no control over when your video appears as a Related Video. Obviously, your video’s topic, title, tags, and description help determine what other videos are related to it.

Subscribers: On YouTube your subscriber base is one big fan club, a club you want to build and cultivate. There are two steps to serving your fan club: building a subscriber list and then communicating with that list. The people who comment on your videos are a great source of potential subscribers. Another way to get subscribers is to just ask for them: encourage people to become subscribers to your channel right on your Channel page. Its the quality of your videos that builds your subscriber base more than anything.

Once you have a subscriber base, reaching out to them through tools like Twitter and addressing them on your MySpace and Facebook pages helps keep them connected.

YouTube Home Page:  If you can make it to there, your video can make it anywhere.  It helps to have lots of subscribers or views. Once your video appears there, you will get a lot of publicity.

YouTube Honours: YouTube automatically tracks statistics for all the videos on the site. If any of yours are standouts, they will receive “honors” in categories such as viewings, ratings, how much they’re discussed, and so on. Your overall channel can also receive honors related to the number of subscribers you have. Any of these honors will show up on your Channel page.

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As people interested in growing website traffic, it is important that we understand social media and SEO. SEO is the one that, through time and understanding, will bring you the most traffic, most consistently. But social media can do some surprising things for your business.

The main way that SEO and social media intersect is in the area of links. Social media sites have them, and SEO needs them. You can use social networks such as Facebook and Twitter to generate inbound links from popular, high-TrustRank websites. You could use social media campaigns to attract links from news sites, social bookmarking sites, and popular blogs.

Social networks like Facebook, YouTube, and Twitter represent the masses. And while a single link or status update on one of these social networks has no significance, there is great power in numbers. If you post a link to a video you took, and it strikes a chord in the average person, she will share it with her friends, who will share it with their friends, and so on. If you are the creator of a piece of content that goes viral, your website can get links rained upon it. This is why social media is a powerful complement in the world of SEO. In the future, SEO and social media will evolve together to incorporate our profiles, preferences, and relationships into search results.

The flow of information: Traditionally, the most powerful ways of getting exposure have been advertisements, press, and word of mouth. Although these tools have always been the backbone of marketing, the rise of social media websites has opened up a whole new world of possibilities for online marketers.

In the past,you might see an ad in a magazine, stare at it for a few seconds, and then either remember it or forget about it. Now the same company might place an ad on Facebook. Recognizing the company, you might click Like underneath the ad, indicating your acceptance of the brand. The next day, because of that “like,” you might get a status update showing you a YouTube video that the company made as part of a campaign for a new product. Finding the video interesting, you might then post it on your friend’s profile page. His 1,000 friends might then see it, and 3 of them might post it on their friends’ profile pages. An additional 2 of your friend’s friends might tweet about it, exposing it to their 800 combined followers. One of those peoples’ followers might then submit it to a social bookmarking site such as Digg, where the best content of the day gets posted on the home page. If enough people voted for this video, it would hit the front page of Digg, get 150,000 additional views and 550 comments, and even more sharing would occur. Because of the Digg exposure, 15 blogs might repost the video, including a major outlet that gets millions of visitors per month. And on goes the sharing. That entire journey started with just one click.

The significant event, SEO-wise, in that story was the part where the blogs reposted the video to their sites. If 15 blogs repost a video, that’s 15 links to a single web page. In this case, the web page hosting the content was on YouTube, but it could easily have been hosted on your website. As you know from earlier chapters, acquiring a link can be pretty tough in an age when most webmasters understand the value of linking.

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In social networks there are three types of people who bring about social connections.

Connectors: are people who links us up with the word,people with a special gift for bringing the world together. They are “a handful” of people with an extraordinary knack for making friends and acquaintances. These individuals typically have social networks of over one hundred people. Connectors gain success in their ability to span many different worlds as a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy.

Mavens:are information specialists or people we rely upon to connect us with new information. They accumulate knowledge, especially about the marketplace, and know how to share it with others. A Maven is someone who wants to solve other people’s problems, generally by solving his own. Mavens start “word-of-mouth epidemics” due to their knowledge, social skills, and ability to communicate, they are information brokers, sharing and trading what they know.

Salesmen: are persuaders, charismatic people with powerful negotiation skills. They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them.

Each of these categories of people can potentially become your ‘first tier’ influencers. These are the people that are directly connected to you in some way. They follow news about your brand. They discuss your brand with their
connections. They want to have a closer dialogue with you. They are all influencers in their own right and, with their own specific skills, can reach out beyond your immediate network to influence others. Your tier 1 influencers can connect to your tier 2 influencers, who can also help to spread the word about your brand.

If you can find people in your immediate network who have these qualities you can start to engage in dialogue with them, cultivate them and give them information.

If you can find some information that is not generally available externally it will be very well received. Mavens will relish these bits of ‘special’ information – they will broker the information to the connectors and salesmen in their networks, and the message gets out. Each type of information gatherer will connect in some way to the next tier of influencers which may be further away from you in social distance, but closer to others in their own networks.

TIER 1 INFLUENCERS:

-Tier 1 influencers typically hang out on user forums, they help out in community sites and they often have the answers     the community needs.                                                                                                                                                                                                 -They respond to questions posed on the forum, or, if they are connector types, they will know someone in their network  who does have the answer if they don’t actually know it themselves.                                                                                                   -They may run user groups or attend them.                                                                                                                                                     -They are forum moderators.                                                                                                                                                                                  -They run user Q&A portals and participate in chat rooms.
-They are often quick to respond to a question posted on Twitter or Facebook.
-They are significant in your ‘fan-out’ evangelism efforts.

Fan-out messaging works like this. I tell two people, who each tell two people, who each tell two people, who each tell two people. My original message has fanned out and has reached 30 new potential customers – or, more importantly, potential influencers for my brand. These influencers and their connections are vital in getting your message out on your behalf. They retweet your interesting news on Twitter, they link to your blog from their own blog and they share useful links on Facebook. This network rebroadcasts and amplifies your message for you.

Tier 1 influencers are often early adopters. They buy the latest gadget, phone and eBook reader. They beta-test new releases of software and often have the latest and greatest laptop. They demonstrate their new hardware to anyone who will watch. They download the latest Twitter client and tweet endlessly about it. They broadcast this to their friends
through blogs, Facebook and Twitter. These influencers created a buzz about the device which ensured that a huge amount of people got to hear about it through the reports in the newswires.

Large companies have structured rewards and incentives programmes for influencers who are not usually motivated by financial incentives, but who thrive on knowledge gathering, community and recognition.

If you get your key influencers right then your tier 1 and your tier 2 influencers will do the job of getting your message out for you.

If you maintain a close relationship with your tier 1 influencers they will reward you by broadcasting your message for you. Airlines get loyalty from their travellers with Air Miles programmes and frequent flyer clubs, and supermarkets
offer incentives through their loyalty and rewards cards.

If you invest time in maintaining the relationship with your tier 1 influencers, you will find you have a great circle of loyal advocates to spread the word about your brand. These influencers will greatly increase the amount of coverage when
they talk about your product or gizmo, so it’s worthwhile talking about it. If you don’t think you have the time to invest in talking about your product across your channels, then spending 30 minutes a day promoting your message can still be of
benefit if it is done outside your immediate circle of connections.

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Buying links can be an effective supplemental strategy in a link-building campaign if it is done cautiously and sparingly. In fact, no method of building links should dominate the overall effort, as the best way to appease the search engines is with a portfolio of high-quality links obtained through as many different means as possible.

Below are just some of the proven methods of building links.  All of these strategies require long hours of hard work, but they also come free of the financial cost and professional risk of link buying:

Press Releases/News Outlets
Sending out press releases to news organizations and PR sites is a great way to attract visitors to your site and to build new links. There are numerous free sites online to help facilitate the process, but it’s also not a bad idea to get acquainted with your own local media resources.

Blogs
Blogs are another great way to get the relevant links you need, especially since you control the direction of the content on your own blog. Featuring compelling guest bloggers is also a very effective way of expanding your audience and gaining high quality links.

Community Forums
Posting on forums and discussion boards is well worth the effort it takes to find the communities that are going to be most interested in your products and services.

Nonprofit Organizations
Nonprofit and charity organizations are excellent vehicles for building inroads into your local community and beyond, often leading to increased traffic and possibly valuable links for your website. One way to initiate a relationship is by offering your services for free or by making a donation, both great ways to build your business’ reputation.

Social Bookmarking
Social bookmarking takes a lot of time, but there may not be a better way to gain favor with the search engines today than through building great links across the many social media channels.

Building quality links to your site requires many long hours that will pay off in the long run — despite the fact that it doesn’t always feel that way. Technically, the second point is also indisputable, as anyone who buys links to avoid the hard work of painstakingly building a portfolio will wind up on Google’s radar, and possibly on its blacklist.

Although some of today’s SEO’s might consider them somewhat antiquated, directories are still among the safest and best resources for establishing a site’s reputation with the search engines.

The only three links you would ever buy  are the Yahoo! directory, the Best of the Web directory and the Business.com directory. The reason why these sites aren’t penalized, which is because of their ‘strict editorial processes.  Each one of these links will really help build a site’s credibility for about $300 a year. But it is by no means the end of the conversation, as link buying and selling has grown into an industry all its own. The key to making it a legitimate component of your link-building strategy is doing it sparingly — and knowing when a link is worth the cost and the risk involved.

The criteria, then, for any link that justifies spending your money and risking your online reputation should be considerably harder to meet than links obtained traditionally. There are five categories to examine, and a paid link should rate favorably in all of them even to be considered. The first category is the relevance of the content on the website providing the link to the content on your own site, followed by the SERP ranking of the site providing the link. Where relevance is less of an issue for the links you get through friends, associates and general networking, it is of vital importance for a paid link, as are very high rankings in search results.

The third area to explore is the amount of monthly unique visitors that go to the site providing the link, as high search rankings do not always guarantee that a site is heavily trafficked. Fourth is the placement of the link, and a good rule of thumb is to avoid the more suspiciously viewed sidebar and footer links in favor of links on the homepage or another page where the content is most relevant to your own.

The final factor to look at, of course, is the price of the link, and only you can determine its relative value for your own budget. Another general rule, however, is to avoid discounts on dozens or more links at once — which is simply inviting trouble from Google. You should be purchasing one link at a time and no more often than one per week, anyway.